Rich was selected as the 2016 and 2019 Best Lawyers in America “Lawyer of the Year” for Personal Injury Litigation – Plaintiffs in the San Francisco area. Only a single lawyer in each practice area and designated metropolitan area is honored as the “Lawyer of the Year”. Rich has been recognized as one of the “Top 100” lawyers in Northern California for the past ten years, is “AV” peer review rated by Martindale-Hubbell, has been included in the national publication The Best Lawyers in America for the past twelve years and has been a Super Lawyer in Northern California for every year the designation has existed. For the past two years, he has been selected as one of the top 500 lawyers in America by Lawdragon.

Owing to his many achievements in the courtroom, Rich is an invited member of the most prestigious trial lawyer organizations in the country: The International Academy of Trial Lawyers; The American College of Trial Lawyers, where he serves as the Northern California State Committee’s Chair; the International Society of Barristers, where he serves on the Foundation Board; and the American Board of Trial Advocates, where he served as President for the San Francisco Chapter during its 50th Anniversary year.

As a highly sought after trial advocacy teacher on a national and international level since the early 1990s, a partial list of where Rich has been invited to teach includes the UC Berkeley School of Law (Boalt Hall); the Judicial Council of California’s Judicial Studies Program; dozens of programs for the National Institute of Trial Advocacy; Emory Law School’s renowned Kessler-Eidson Trial Techniques Program in Atlanta, Georgia; the Republic of Georgia where he taught advocacy to 24 selected attorneys whose government had only recently allowed the right to a jury trial; Northern Ireland solicitors in Belfast; and trial lawyers in Sarajevo.

After graduating from Santa Clara University in 1982, Rich attended the University of California, Hastings College of the Law. He began practice in 1985 as a Deputy District Attorney in the Alameda County District Attorney’s Office, where he prosecuted serious felonies. He joined the Walkup office in August of 1987, became a partner in 1995 and a named partner in 2005.

Since 2013, Rich has taught Mock Trial and other subjects at Bridge the Gap, a wonderful Marin City school designed to prepare at-risk youths for high school and college. For years before that, Rich served as CYO Athletic Director at St. Patrick’s in Larkspur and as Minor League Rep for the Twin Cities’ Little League Board of Directors. Rich also used to be found on some field or court, having coached more than 30 of his three kids’ teams. All three went on to play four years of Division I volleyball or baseball where they were coached by people who, unlike their dad, knew what they were talking about.

Noteworthy Verdicts and Settlements

  • Urban Tenant v. Real Estate Manager – Settlement – Property Defect / Traumatic Brain Injury, $26,662,000
  • Goodloe v. Bell Sports, Inc. – Jury Verdict – Defective Consumer Product, $17,000,000
  • Guest v. Hotel Chain – Settlement – Carbon Monoxide Poisoning, $13,500,000
  • Liou v. State of California – Jury Verdict- Dangerous Condition of Public Property, $12,200,000
  • Bicyclist v. Road Contractor – Settlement – Dangerous Condition / Paralysis, $12,000,000
  • Van Fleet v. City of Oakland – Settlement – Motorcycle Collision, $12,000,000
  • Patient v. Doctor – Settlement – Medical Negligence, $12,000,000
  • Driver v. Trucking Company – Settlement – Paralysis in Truck Collision, $11,000,000
  • City v. Pedestrian – Settlement – Dangerous Condition of Property, $11,000,000
  • Loh v. County of Alameda – Settlement – Bicycle Accident, $9,500,000
  • Perry v. Budget – Jury Verdict – Automobile Accident, $8,765,000
  • Hotel Worker v. Parking Garage – Settlement – Traumatic Brain Injury, $8,750,000
  • Kammerer v. Alimak Hek AB – Jury Verdict – Construction Accident/Product Liability, $8,340,000
  • Law Student v. County – Settlement – Dangerous Condition of Public Property, $8,250,000
  • Patient v. Hospital – Settlement – Medical Malpractice, $8,000,000
  • Driver/Passenger v. Chip Seal/Paving Company – Settlement during jury selection – Traumatic Brain Injury, $7,900,000
  • Widow v. National Package Delivery – Settlement – Truck v. Auto Collision, $7,750,000 Settlement
  • Truck Driver v. General Contractor – Settlement – Work Place Accident, $7,000,000
  • Wrongful Death Heirs v. Car Company – Settlement – Negligent Operation of a Vehicle, $6,500,000
  • Window Contractor v. Scaffolding Company – Settlement – Dangerous Workplace, $6,000,000
  • Motorcycle Driver v. State Employee – Settlement – Roadway Collision, $5,750,000
  • Bruce v. Telfer Highway Technologies, Inc. et al. – Jury Verdict – Motorcycle Collision/Construction Zone, $5,510,000
  • Kim v. Zarour – Jury Verdict – Wrongful Death, $5,300,000
  • Driver v. Vineyard – Settlement – Course and Scope of Vineyard Worker, $4,750,000
  • Minor v. Valley Unified School District – Settlement – Negligent School Supervision, $4,500,000
  • Receptionist v. Elevator Company – Settlement – Premises Liability, $4,500,000
  • Machinist v. Industrial Machine Design – Settlement – Product Liability, $4,000,000
  • Thornburgh v. City of Auburn – Settlement – Dangerous Condition of Public Property, $3,000,000
  • Perez v. CCSF – Settlement – Public Transit Liability, $3,000,000
  • Quackenbush v. CSAA – Jury Verdict – General Negligence, $2,500,000
  • Lown v. Mildenberger – Jury Verdict – Premises Liability, $1,072,000
  • Chu v. Bay Area Community Services – Jury Verdict – Psychiatric Malpractice/Premises Liability, $1,000,000
  • O’Cain v. Basu – Jury Verdict – Medical Malpractice, $1,000,000

Litigation Percentage

  • 100% of Practice Devoted to Litigation

Representative Cases

  • Liou v. State of California
  • Goodloe v. Bell Sports, Inc.
  • Loh v. County of Alameda
  • Perry v. Budget
  • Quackenbush v. CSAA
  • Lown v. Mildenberger
  • O’Cain v. Basu
  • Beltram v. City and County of San Francisco
  • Chu v. Bay Area Community Services
  • Wrongful Death Heirs v. Car Company
  • Window Contractor v. Scaffolding Company
  • Minor v. Valley Unified School District
  • Machinist v. Industrial Machine Design
  • Thornburgh v. City of Auburn
  • Perez v. CCSF

Honors and Awards

  • SFTLA’s Trial Lawyer of the Year Award, 2011
  • Presidential Award of Merit, CAOC, 2001
  • Nominated Finalist, SFTLA’s Trial Lawyer of the Year Award, 2001

Professional Associations and Memberships

  • Fellow, American College of Trial Lawyers
  • Fellow, International Society of Barristers
  • Fellow, International Academy of Trial Lawyers
  • San Francisco Trial Lawyers Association, Board Member
  • American Board of Trial Advocates, Member

Past Employment Positions

  • Alameda County District Attorney’s Office, Deputy District Attorney